Back in July, Netflix announced what amounted to a massive price increase when it removed streaming video from its DVD-by-mail service and made it a separate subscription. As we blogged about, fallout was swift and largely negative. Many predicted that customers would drop part or all of the company's services as a result. Those predictions have proved acurate. Netflix reported last week that it now expects to lose 600,000 customers this quarter -- a far cry from the 400,000 it had expected to add instead. On Monday, Netflix CEO Reed Hastings emailed subscribers with an apology of sorts. The missive started: "I messed up. I owe you an explanation." However, the news that followed -- that Netflix would split into two completely separate services, one exclusively DVD by mail, the other exclusively streaming -- didn't exactly make most feel any better about things. In fact the near universal reaction has been "Guess what, Reed, you messed up again."
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